While Instagram has a ton of great features, some marketing tools, like the swipe-up feature, are only available to accounts that are verified or have at least 10,000 followers — until recently that is. The swipe-up feature allows Instagram users to upload web links to their stories, which redirects followers to different sites such as articles, YouTube videos, shopping websites, and more. It's a great way to drive traffic and engagement while also promoting a brand or cause, and it also gets rid of the awkward "link in bio" plea and the additional steps followers have to take to access a link. But is there a way to access this feature even if you don't have a verified account or 10,000 followers? Yes!
Now more than ever, the swipe-up feature is being utilized for supporting small businesses and easily accessing donation pages and overall resources. If you're interested in adding a link to an Instagram story, open your Instagram app and follow the steps ahead. Note: in order to utilize either of these, your profile must be switched to a business account.