Launched in May 2008 by Jennipher Walters and Erin Whitehead, the Fit Bottomed Girls website features multiple weekday posts with fresh fitness content for real women and girls (and even the guys) interested in increasing their health through physical activity and sensible eating. The blog offers workout DVD reviews—including both new releases and Retro Reviews—fitness news, new product information, personal accounts of their exercise endeavors, tidbits on healthy food, workout music suggestions and playlists, and fitness humor. The FBGs pride themselves on their honest reviews and aren’t afraid to tell it like it is.
In 2010, FBG added a sister site, Fit Bottomed Mamas, to its line-up to bring the FBG approach of fitness and a balanced, healthy lifestyle to pregnancy women, new mothers and families. In 2013, Fit Bottomed Eats was added to the FBG world as well, bringing fit foodies lots of recipes, blogs and nutritional info to eat right and love it! And in May 2014, Jenn and Erin wrote their first FBG-branded book: The Fit Bottomed Girls Anti-Diet, published by Random House. The book has received praise from the likes of the TODAY Show, Tony Horton, Fitness Magazine and was named one of the best health and fitness books of 2014 by Greatist. And in the beginning of 2015, Fit Bottomed Girls expanded in a new way, with longtime FBG contributing editor and writer Kristen Green Seymour coming on board as an official partner in the business.