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Brandon Truaxe Death 2019

Brandon Truaxe, Founder of Skincare Brand Deciem, Has Died

Update: Both the Estée Lauder Companies and Deciem have released statements regarding the death of company founder Brandon Truaxe.

Estée Lauder wrote: "Brandon Truaxe was a true genius, and we are incredibly saddened by the news of his passing. As the visionary behind Deciem, he positively impacted millions of people around the world with his creativity, brilliance and innovation. This is a profound loss for us all, and our hearts are with Nicola Kilner and the entire Deciem family."

See below for the statement from skincare brand Deciem.

"Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible. Thank you for every laugh, every learning and every moment of your genius. Whilst we can't imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace. Love, (forever) your DECIEM ❤"

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This story was originally posted on January 21.

Brandon Truaxe, the founder of cult skincare brand Deciem, has died, an executive at the company confirmed to Vox. An email was sent by CEO Nicola Kilner to the staff stating Truaxe died over the weekend.

Deciem became a fan favorite for the affordable and effective skincare products it created; the brand touted itself as the "Abnormal Beauty Company." Truaxe made headlines within the beauty community this past year for his erratic social media posts on Deciem's Instagram account. In October 2018, a judge ousted him as CEO and appointed Kilner to the position, a decision made after Estée Lauder — a minority shareholder in the company — took legal action against Truaxe after he made series a accusations regarding the company's operations.

Truaxe was 40 years old. We'll update this post as the story develops.

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