Skip Nav
patrick starrr
The Business of Being Patrick Starrr Is a Lot More Complex Than You Think
Beauty Trends
The Best Facial I've Ever Gotten Wasn't on My Face — It Was on My Scalp
Julia Roberts
Julia Roberts's Clapback to Someone Dissing Her Manicure Is Pure Gold
Zoë Kravitz
The Secret to Zoë Kravitz's Near-Perfect Skin Is $445
Nicki Minaj
You Need to See Nicki Minaj's 4 Hair Looks in "Barbie Dreams"

Dove Make Peace With Your Dry Skin Campaign

If You Have a Dry Skin Condition, This Dove Campaign Is Here to Make You to Feel Seen

One in four women have some type of dry skin condition, such as eczema or psoriasis, but it's hard to come by a beauty campaign that reflects this. That changes with Dove's "Make Peace With Dry Skin" campaign, an ad series that is here to give representation to women living with such conditions.

As part of the campaign, Dove has tapped women living with dry skin to be the faces of this series. According to Reena Ruparelia, a blogger who has psoriasis, it's crucial for women to feel seen in these ads.

"Psoriasis was just a part of my life," Reena said in a press release "It was always tapping me on my shoulder, but I didn't acknowledge it, I was pushing it away. I wasn't aware that it was affecting my self-esteem, but it affected my everyday decisions – the places I'd go, the clothing I'd wear. One of the ways I am making peace with my skin is through sharing my story on Instagram. Being online has also allowed me to process difficult emotions."

ADVERTISEMENT

Another model is Mercedes Matz, who has eczema. She hopes this campaign will bring a realness to the skincare industry she finds lacks transparency. "You see perfect skin all over social media," Matz said. "But not everyone has perfect skin – whether it's eczema, psoriasis, acne, or whatever, the more we show it, the more people will accept it. Nobody is perfect. We should rock our scars. To me, true beauty is confidence in yourself and it's how you treat others."

Along with these faces, Dove is also tapping unofficial spokespersons via submissions on its #InMyOwnSkin site. It's just another step toward inclusion in a year that's already had a few major brands forgoing Photoshop or retouching in an effort to make ads as diverse as possible. And that's something to get really, really excited about.

Image Source: Dove
From Our Partners
Amorepacific Prime Reserve Face Cream Review
Best Farmacy Products
Best Fall Moisturizers 2018
Hailey Baldwin Sexy Beauty Interview
Best Fall Skincare 2018
Best Beauty Products For Your Gym Bag
Zoe Kravitz Beauty Interview
Best Sephora Products September 2018
Ulta 21 Days of Beauty Sale September 2018
Skincare Products Dermatologists Use
Dove Launches No Digital Distortion Mark
Debbie Allen Interview About Confidence
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds