Skip Nav
Beauty Interview
Bohemian Rhapsody's Makeup Team Shares Why Freddie Mercury Only Wore Nail Polish on 1 Hand
Beauty Trends
The Skincare Launches Beauty Editors Are Thankful For This Month
Victoria's Secret
Literally Every Step in the Victoria's Secret Angels' Makeup Looks
Makeup
See All the Lipstick Shades in the Wu-Tang x Milk Makeup Collection
Victoria's Secret
5 Things That Happen Behind the Scenes of the Victoria's Secret Fashion Show

Dove Make Peace With Your Dry Skin Campaign

If You Have a Dry Skin Condition, This Dove Campaign Is Here to Make You to Feel Seen

One in four women have some type of dry skin condition, such as eczema or psoriasis, but it's hard to come by a beauty campaign that reflects this. That changes with Dove's "Make Peace With Dry Skin" campaign, an ad series that is here to give representation to women living with such conditions.

As part of the campaign, Dove has tapped women living with dry skin to be the faces of this series. According to Reena Ruparelia, a blogger who has psoriasis, it's crucial for women to feel seen in these ads.

"Psoriasis was just a part of my life," Reena said in a press release "It was always tapping me on my shoulder, but I didn't acknowledge it, I was pushing it away. I wasn't aware that it was affecting my self-esteem, but it affected my everyday decisions – the places I'd go, the clothing I'd wear. One of the ways I am making peace with my skin is through sharing my story on Instagram. Being online has also allowed me to process difficult emotions."

ADVERTISEMENT

Another model is Mercedes Matz, who has eczema. She hopes this campaign will bring a realness to the skincare industry she finds lacks transparency. "You see perfect skin all over social media," Matz said. "But not everyone has perfect skin – whether it's eczema, psoriasis, acne, or whatever, the more we show it, the more people will accept it. Nobody is perfect. We should rock our scars. To me, true beauty is confidence in yourself and it's how you treat others."

Along with these faces, Dove is also tapping unofficial spokespersons via submissions on its #InMyOwnSkin site. It's just another step toward inclusion in a year that's already had a few major brands forgoing Photoshop or retouching in an effort to make ads as diverse as possible. And that's something to get really, really excited about.

Image Source: Dove
From Our Partners
How Often Should You Get a Facial?
Tata Harper Review
La Mer Cream Review
Mandy Moore Wedding Beauty Interview
Blotox Botox For the Scalp
Best Skincare Products November 2018
Weird Beauty Gifts
Best Skincare Gifts
Do Eye Creams Really Work?
Best Beauty Gadgets
Is Dove Cruelty Free
Summer Fridays Overtime Mask Review
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds