Herbal Essences Just Made Its Packaging So Much More Inclusive
Unless you're visually impaired, you may have never considered the difficulties of showering without being able to see. Procter and Gamble employee Sam Latif, who is visually impaired, however, understood this as a daily struggle. Because shampoo and conditioner bottles are frequently the same size and shape, it's hard to distinguish between them when you're unable to read the label.
That's why she teamed up with Herbal Essences to create shampoo and conditioner packaging with indentations on the bottles to make is easier for those who cannot rely on their sight. To help distinguish between the two, the shampoo bottle has four vertical lines on the bottom of the back label, while the conditioner has two rows of dots.
This inclusive new design will make it easier for the 23 million people in the United States who are visually impaired. Latif is glad she came to Procter and Gamble with her problem, telling Business Wire, "Every time I pick up this new bottle in the shower, I smile. Knowing for the first time in my life I can be so sure that its shampoo, that feels great, and I hope others experience this same feeling."
See the new packaging ahead.