How This New Beauty Trend Helps Your Makeup Last Longer
We all know that person who totes around a water bottle more often than they wear real pants in an effort to get their daily half gallon. Now, the beauty world wants to up your fluid intake, too. From Dior to Kat Von D, more brands are sneaking liquids into their makeup products — and for good reason. According to makeup artists, there's an actual reason this formula will reign supreme.
"I am a really big fan of liquid makeup because of its staying power," said Vincent Oquendo, a celebrity makeup artist whose clients include Hailey Baldwin, Winnie Harlow, and Karlie Kloss. "When I think of a liquid product, I think long-wearing, water resistant, and waterproof."
That might explain why the dog days of Summer are the perfect time to premiere such products: if a liquid liner can last through a air condition-less commute, it can survive damn near anything.
Ahead are four new liquid products you may not have expected, and if you keep reading, you'll notice one item not mentioned. "For brows, I prefer a gel product or pomade," Oquendo explained. "It looks more natural."