How This New Beauty Trend Helps Your Makeup Last Longer

Updated on Aug 4, 2018 at 2:05 PM

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We all know that person who totes around a water bottle more often than they wear real pants in an effort to get their daily half gallon. Now, the beauty world wants to up your fluid intake, too. From Dior to Kat Von D, more brands are sneaking liquids into their makeup products — and for good reason. According to makeup artists, there's an actual reason this formula will reign supreme.

"I am a really big fan of liquid makeup because of its staying power," said Vincent Oquendo, a celebrity makeup artist whose clients include Hailey Baldwin, Winnie Harlow, and Karlie Kloss. "When I think of a liquid product, I think long-wearing, water resistant, and waterproof."

That might explain why the dog days of Summer are the perfect time to premiere such products: if a liquid liner can last through a air condition-less commute, it can survive damn near anything.

Ahead are four new liquid products you may not have expected, and if you keep reading, you'll notice one item not mentioned. "For brows, I prefer a gel product or pomade," Oquendo explained. "It looks more natural."

Kat Von D Lash Liner Liquid Inner Eyeliner

No offense to raccoons, but most of us are not trying to channel the mammal through our smoky eyes. Being unfairly wronged by a slip and slide-y waterline can be enough to turn you off from ever attempting the look again. Luckily, this new Kat Von D Lash Liner Liquid Inner Eyeliner ($20) is here to help. The vegan, jet-black gel that comes out of this pointy applicator sets super fast, so it's an easy way to add in a bit of definition (or a cat eye if you're up to it) on the go. Bonus: it lasts for-ev-er.

Kat Von D Lash Liner Liquid Inner Eyeliner

From

$20

Rouge Dior Ink Liner

For many, lip liners conjure images of tragically-overfilled lips or obvious '90s shading. Much like liquid eye liner, the lip iteration is a notoriously fickle product to apply. Dior just made it a whole lot easier to use via its Rouge Dior Ink Liner ($32, out August 15 on Dior.com). The 12 matte shades fall into the berry or deep red family, which makes them a perfect option for when temperatures go down and we all ditch our barely-there gloss for darker, more festive options. By far the coolest thing about these liners are that they double as actual lip color — just tilt the applicator to the side, and it will dispense pigment you can spread all over your lips. How thoughtful.

NYX Professional Makeup Glitter Goals Liquid Eye Shadow

Sure, no one has naturally glittery eyelids, but you just might fool a few people into thinking you do if you pick up a tube of NYX Professional Makeup Glitter Goals Liquid Eye Shadow ($8). This metallic swiper doesn't set heavy like many powders do, which means it gives your lids an all-over pop of sparkle that's subtle enough that your 9-to-5 boss will probably let you wear to work.

NYX Professional Makeup Glitter Goals Liquid Eye Shadow

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Giorgio Armani Neo Nude A-Blush

Contrary to its appearance, this is not a lip stain. It's actually the Giorgio Armani Neo Nude A-Blush ($38), which, coincidentally, is one of the easiest beauty products you could ever smear on your face. Since this water-based cheek color is not heavy, streaky, or overbearing, it's impossible to f*ck up application. Swipe a bit over your cheekbones when you need to fake a flush — we've all been there.

Giorgio Armani Neo Nude A-Blush

From

$38