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POPSUGAR Play/Ground Beauty

Experience the Makeup of Play/Ground

Get ready for your best weekend ever! We've partnered with COVERGIRL to share what you can expect at our first ever two-day festival — plus transformational beauty looks inspired by a few of the activations.

Between celeb reveals on our social pages, Instagram posts from fitness superstars, and even a SoHo billboard, you *may* have heard that POPSUGAR Play/Ground is coming to NYC. That's right, on June 9 and 10, we're taking over Pier 94 and bringing our first ever festival (and basically our entire brand!) to life. If you're a longtime fan of POPSUGAR, you know what that means: we'll have all things Insta-worthy, sweat-inducing workouts, advice panels stacked with empowering women, and so much more.

If you already want in, just wait till you hear what else we've got in store. Ahead, we're not only sharing more on what to expect at the festival but tips for getting glam for each memorable experience . . . all using COVERGIRL products you can play with while you're there! It's the makeup and the make up of all things Play/Ground. Can't make it to NYC? No worries! We've created three gorgeous looks inspired by different activations at the festival (and things we know you love IRL!) that'll serve as inspiration and help you transform into your best, most confident self for any of your favorite daily activities. No matter who or where you are, these looks, products, and must-know tips will equip you with everything you need to make your beauty look a reflection of you and all of the things you love.

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WHAT'S IN STORE

The only thing better than getting advice from one inspiring woman? Getting it from an entire stage full of them! At the center of what POPSUGAR Play/Ground was built on, our Play Stage will be home to a full roster of incredible women. The names include A-list celebrities, fierce businesswomen, and the leading stars of some of your favorite shows. On a series of panel discussions, they'll come together to share expert advice and all-too-relatable struggles on everything from career paths to new motherhood and more. Top it off with a musical performance, and it makes for a truly packed schedule of girl power and magic.

GET THE LOOK

But with showstopping talent and change-making advice, your makeup has to measure up. And what better way to steal the show than by rocking a look that feels so authentically you, it doesn't need to be extra to make a memorable impact? For us, that's by setting the base of our look with a flawless, naturally-matte formula using TruBlend Matte Made Foundation, a medium-to-full coverage product that's available in a whopping 40 shades. Next, opt for a precise, mess-free liquid liner that adds an enhanced and defined appearance to your eyes. A moisturizing, creamy lipstick will finish off the look and help make a subtle statement with one swipe.

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WHAT'S IN STORE

Looking at drool-worthy foods and desserts in your social feed is one thing, but actually enjoying them opens up new doors. If you've long been eager to try some of Instagram's most famous and frequently shared delicacies for yourself, now's your chance. Our food hall at Play/Ground will be lined with so many choices, you won't know what to try first (and trust us, you'll want to sample your way through them all!). No matter if you favor more savory options like ramen burgers, mermaid-inspired healthy treats, or colorful, mile-high desserts, we'll have a bit of everything. Your followers will be left with some major food envy.

GET THE LOOK

What better way to honor your new-and-improved taste buds than with a candy-inspired beauty look? After applying a comfortable, transfer-proof foundation, choose a bright lipstick shade that resembles the likes of bubble gum, lollipops, and other Insta-worthy treats. If you're having trouble deciding, COVERGIRL's new Exhibitionist Lipsticks come in a total of 48 highly pigmented colors in metallic, demi-matte, and cream finishes. Just let your mood guide you, and experiment till your heart's content. Then, complement your lip look by swiping a neutral wash of champagne or rose gold shimmer across your eyelids.

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WHAT'S IN STORE

Healthy body, healthy mind! For us, these two things are one in the same — and that's exactly why we've dedicated an entire section of Play/Ground to all things wellness. Whether you're a young adult, already-centered yogi, or anything in between, our workout classes, awesome vendors, and comfortable relaxation stations are inclusive and open. These mindful activations will be spread out across the entire venue, so you'll be able to stop by anytime you could use a restorative fix. By the end of the weekend, you'll be feeling re-centered and ready to shine all Summer long.

GET THE LOOK

To complement your newfound radiance, a few beauty products are all you need to round out the transformation. First, make your eyes pop with the help of Flourish by Lash Blast Mascara, a conditioning formula that uses lush ingredients like coconut, avocado, and papaya oils to add plush volume to your lashes. Then, customize your glow by sweeping some highlighter over your cheekbones and nose. Finish it off with a creamy, your-lips-but-better color that glides on seamlessly.

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