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Rebecca Minkoff See Now Buy Now Spring 2017 Hair and Makeup

Get Ready For California Dreaming This Spring — At Least With Your Hair and Makeup

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Rebecca Minkoff's "See Now, Buy Now" Spring 2017 Fashion Show took place in sunny Los Angeles, CA — a departure from the bustle of New York Fashion Week. The influencer-studded show was all about embracing California's bright, carefree lifestyle, and it took over one of Los Angeles's signature landmarks: The Grove.

Choosing Los Angeles as the show's location was partly due to the theme of her collection, which is heavy with SoCal influence. "I was vintage shopping and I saw a terrycloth tank top from the '70s that said 'California,' and I thought, 'That's my sign. Let's do this,'" Rebecca told us.

Keep reading to learn more about the beauty aesthetic for the show and to see which influencers took to the trolley tracks to strut their stuff. Plus, you can purchase Rebecca's Spring 2017 line right now!

Image Source: Getty
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