Rebecca Minkoff See Now Buy Now Spring 2017 Hair and Makeup
Get Ready For California Dreaming This Spring — At Least With Your Hair and Makeup
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Rebecca Minkoff's "See Now, Buy Now" Spring 2017 Fashion Show took place in sunny Los Angeles, CA — a departure from the bustle of New York Fashion Week. The influencer-studded show was all about embracing California's bright, carefree lifestyle, and it took over one of Los Angeles's signature landmarks: The Grove.
Choosing Los Angeles as the show's location was partly due to the theme of her collection, which is heavy with SoCal influence. "I was vintage shopping and I saw a terrycloth tank top from the '70s that said 'California,' and I thought, 'That's my sign. Let's do this,'" Rebecca told us.
Keep reading to learn more about the beauty aesthetic for the show and to see which influencers took to the trolley tracks to strut their stuff. Plus, you can purchase Rebecca's Spring 2017 line right now!
The Hair
Soft Waves Added to the Texture
"Piece" Out
California-Inspired Makeup
Pyper America Smith shows off her voluminous waves and soft, glowing skin. Rebecca instructed Lori Taylor Davis, global pro lead artist at Smashbox, to create a makeup look reminiscent of the California sunset, so for the eyes, warm, magic-hour shades were used on the models with light-to-medium tones. For the models without freckles, Lori said faux freckles were added to add a youthful look.
Eyes Like the Sunset
Rainbow-Inspired Nails
Going Monochromatic
Nailing the Pose
The Final Look
Pyper America Smith shows off her California-influenced ensemble, including the Verona Jacket ($298), as well as her finished hair and makeup.
The First to Take the Runway
On the "Runway"
Models walked the trolley tracks at The Grove in Los Angeles. Jamie Chung shows off her first look: the Angeles Dress($178).
Street Walking
Victoria Justice shows off her first look, the Merryl Dress ($178), during Rebecca Minkoff's Spring 2017 "See Now, Buy Now" Fashion Show.
