Skip Nav
Politician Makeup Artist Interview
Michelle Obama
What It's Really Like Doing the Makeup of Some of the Most Powerful Women in Politics
I Thought the Broken Capillaries on My Face Were Acne Scars — Here's How I Got Rid of Them
Here's What 16 POPSUGAR Staffers Really Think About Fenty's New Concealer
These Celebrity Nail Looks Are Award-Winning — on and Off the Red Carpet
Beauty News
This New Lipstick Lets You Celebrate Your Love of Ruth Bader Ginsburg

Serena Williams Invests in Billie Razor Brand

Serena Williams Just Invested in a Game-Changing Razor Brand

Serena Williams attends the HBO New York Premiere of 'Being Serena' at Time Warner Center on April 25, 2018 in New York City. (Photo by ANGELA WEISS / AFP)        (Photo credit should read ANGELA WEISS/AFP/Getty Images)

The shaving and body care subscription service Billie has earned scores of fans for its easy-to-use products, realistic ad campaigns, and commitment to abolishing the "Pink Tax." One such Billie fan happens to be among the greatest athletes of all time. Serena Williams just announced that she has invested in the budding business, due in part to raising awareness about the inequality of the "Pink Tax," a term used to describe how female-specific products such as razors, pads, and fashion accessories cost more than they should.

"I'm a lifelong proponent of equality for women — on and off the court," Williams said in a press release. "I'm proud to become an investor in Billie, an inclusive female body brand that's raising awareness and tackling this inequity head on. The shaving industry is dominated by male brands which have traditionally overcharged and underserved women."

Billie co-founder Georgina Gooley told POPSUGAR, "We are lucky to have wonderful investors who allow us to grow, continue to build our brand, and support our mission of ending the pink tax. Razors have traditionally been one of the biggest culprits of this sexist tax, so we want to encourage customers to buy products from companies that are fair to women."

The 23-time Grand Slam winning athlete has been busy of late, being a Wimbledon runner-up, becoming an advocate for working mothers, and even finding the time to drop a fashion label to help women of all ages feel confident. Now, she can add startup investor to her already-impressive résumé, because women are unstoppable.

Image Source: Getty / Angela Weiss
From Our Partners
Iskra Lawrence's Silver Gray Hair January 2019
Bath and Body Works Valentine's Day Beauty 2019
Dove Aluminum-Free Deodorant Collection 2019
Egg Makeup 2019
LipSlut Ruth Bader Ginsburg Lipstick
Brandon Truaxe Death 2019
True Thompson Kardashian Wearing Makeup
Donald Trump Spent Thousands on Makeup For the Inauguration
Stila Little White Lies Collection Review
Lush Sustainable Naked Skincare Collection
Serena Williams's Green Bodysuit at the Australian Open 2019
Polly Pocket Makeup
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds