Skip Nav
Benefits of Purslane in Skincare
Skin Care
Celebrities Swear By This Skincare, and It Contains a Garden Weed
Beauty Products Review
It Took Me 1 Year and Countless Shampoos Before I Finally Found My Holy Grail Product
Alicia Keys's Haircut July 2018
Alicia Keys
Holy Sh*t, Alicia Keys Looks Like a Hot Tamale With Short Hair

Soap & Glory #MoreThanLips Campaign Ad

Soap & Glory Sells Lipstick, but Its New Ad Shows Women Are More Than Their Mouths

How does a beauty brand contribute to the #MeToo discussion? Soap & Glory just schooled us all. The drugstore favorite offers a full line of makeup, but it's perhaps best known for its cheekily named lip-plumping product, Sexy Mother Pucker. To some, that might seem a little objectifying. After all, a woman's pout isn't just a vessel for lipstick. It's also, you know, the thing she talks out of, and those words are powerful.

That's why Soap & Glory's latest campaign wants us to look past the aesthetics of a woman's lips — and more into what she has to say. In an emotional ad shot during the LA Women's March on Jan. 20, the brand set up a live stream spotlighting close-ups of women's lips. All wore various shades of lipstick as they spoke about their hopes, dreams, struggles, and experiences ranging from growing up transgender to surviving an abusive relationship. The ad encourages women to raise their voices "whatever their shade of gloss" may be.

The #MoreThanLips campaign sheds a spotlight on Soap & Glory's efforts to support She Should Run, a national organization that works to support women in politics. One specific goal of She Should Run is increasing the number of women running for office to 250,000 by 2030. Soap & Glory has said that it will donate $5 for any post tagged #MoreThanLips — so get hashtagging.

From Our Partners
Chaos Makeup Chrome Pigments Review
Best Lipsticks, Lip Glosses, and Lip Balms With SPF
Macy's 48-Hour Sale Best Beauty Deals 2018
Ariana Grande Body Paint in "God Is a Woman"
Alicia Keys's Haircut July 2018
Becca x Chrissy Teigen Glow Lip Gloss Review
Best Drugstore Lip Oils Under $10
Benefit Brow Search 2018
Worldwide Ban on Animal Testing in Beauty Products
Huda Kattan $5,000 Scholarship for Elevator Makeup Challenge
Ariana Grande Wants to Release a Lush Bath Bomb
What to Do If You Don't Have Access to a Dermatologist
From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds