Urban Decay Naked Heat Competition
OMG! 6 Top Beauty Influencers Are Teaming Up to Help You Win the ENTIRE Urban Decay Line
In the beauty world, few words are more universally understood than "new launch," and few products are more universally buzzed-about than the Urban Decay Naked Palettes. As if we needed yet another excuse to fall in love with the notoriously neutral color stories, a new line of products was recently added to the Naked family. Joining the roster of rose golds and taupe-greige neutrals is the new Naked Heat collection, and it's already making us flush.
The star of this new line's red-hot family is the Naked Heat Palette, which unifies the warm red and burgundy tones that have been complementing the blinding highlights of beauty influencers across the world. True to the Naked Palette style we know and love, the tones range from light to dark and come in a mix of matte and shimmer finishes. There's no shortage of cheeky, themed shade names either, like He Devil and En Fuego to name a few.
We at POPSUGAR are no strangers to giving you the full lowdown on everything Urban Decay. Now we're we're taking it one step further by teaming up with the brand — and six of your favorite influencers — to celebrate this new launch and bring Urban Decay products into your very own hands! Keep scrolling for more information on how to snag the entire Urban Decay line — yes, every SINGLE product — plus an intro to all six glowy gurus who will help you win.
The Sweepstakes
To truly turn up the heat on this new release, Urban Decay is hitting the road with some of the world's most influential beauty gurus. The Naked Heat Road Trip & Sweepstakes follows the influencers on their tour through New Orleans and Las Vegas. In an exciting YouTube recap, you'll have the chance to relive their journeys in these sweltering cities and put the palette's versatility to the ultimate road test. A simple comment (one per person) on the video will enter you to win the entire Urban Decay collection, so you can get to nailing your own dreamy looks.
Want in? Here's what you need to do to enter:
- Check out POPSUGAR's Snapchat daily.
- Watch as six beauty influencers do a takeover of our account through July 28 to show off all the unique ways to use the Naked Heat Palette.
- Once you fall in love with the palette's warm hues, subscribe to Urban Decay's YouTube channel to watch the full Naked Heat Road Trip come to life. Each beauty junkie is allowed one entry, and a single winner will be chosen to take home the prize. To enter, comment "🔥 Sweepstakes Entry" and the hashtags #NakedHeat and #UDSweepstakes in the comments section below the YouTube video. That's all it takes for every single Urban Decay product to be yours!
Meet the Influencers
PatrickStarrr
Where He's From: Orlando, FL
Why You'll Love Him: This hilariously outspoken influencer is living proof that makeup knows no boundaries, especially when it comes to gender. If Patrick's not dazzling you with his enviable blending skills and ultraglam looks, he'll make you cry with laughter instead.
What You'll Find on His Channel: Known for his amazing artistry, this former freelance makeup artist proves his chops on his own canvas and a full spectrum of buzzy celebs, too. His knack for using bold colors in unconventional ways is what helps his looks stand out from the crowd. Wondering what a yellow cut crease or neon teal lips look like? He's got answers.
Shop His Urban Decay Must Haves
Kristen Leanne
Where She's From: San Diego, CA
Why You'll Love Her: This notoriously blue-haired guru endorses a cruelty-free approach to beauty. She also shows mad love to the pale girls of the world and uses her unmistakeable look to prove exactly why your appearance should be a reflection of who you are. She's living proof that you don't have to fit in to create (and totally rock) any type of look.
What You'll Find on Her Channel: There's no shortage of neon backgrounds, rainbow tutorials, and glitter on Kristen's channel. If you're contemplating adding bright color to your mane, she's created an entire library of helpful coloring videos — and even has her own line of brightly toned vegan dyes called Arctic Fox when you're ready to take the plunge.
Shop Her Urban Decay Must Haves
Jamie Genevieve
Where She's From: Scotland
Why You'll Love Her: When she's not slaying a glam, full-face look, this Scottish gal is teaching viewers how to get that covetable dewy glow, showing off her badass tattoos, and even revealing how she uses soap (yes, soap) to get the perfectly carved Instagram brows of your dreams.
What You'll Find on Her Channel: Beyond handfuls of warm-toned makeup tutorials, candid vlogs are what keep Jamie's viewers coming back. In these frequent uploads, you can follow her travel adventures across the world, see a day in her life, and even come along to her latest lip filler appointment.
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Melissa Alatorre
Where She's From: San Diego, CA
Why You'll Love Her: Melissa is a former makeup-counter-girl-turned-guru and a proud Latina whose natural beauty shines in every video she makes. Her warm and approachable spirit is the perfect balance to her eye-catching makeup looks and bold brows.
What You'll Find on Her Channel: Beyond sultry tutorials galore, Melissa's channel covers a bit of everything. Want to know how to find your perfect foundation match on your own? There's a video for that. Looking for skincare advice or the best-kept drugstore beauty aisle secrets? She tackles it all.
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Samantha Ravndahl
Where She's From: Vancouver, Canada
Why You'll Love Her: If her piercing blue eyes aren't enough to draw you in, Samantha's friendly personality and fine-tuned artistry skills will surely do the trick. This Canadian guru adds a personal touch to all of her content, making it feel like she's a familiar friend instead of a beauty-industry celeb.
What You'll Find on Her Channel: Take a trip to Samantha's channel and you'll find everything from chatty "get ready with me" videos to skincare tips to a tour of her beauty room or makeup collection. For a real treat, check out some of her most popular videos, featuring her boyfriend doing (and even buying!) her makeup.
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Nicol Concilio
Where She's From: New York, NY
Why You'll Love Her: In a sea of talented makeup junkies, this blond beauty sets herself apart by getting ultracreative with her looks. Come Halloween season, she's been known to upload jaw-dropping tutorials that anyone would be eager to re-create themselves.
What You'll Find on Her Channel: Scroll through Nicol's videos and you'll find an overwhelming number of product reviews, especially in the palette department. From the latest launches to the most noteworthy influencer collaborations and collections, she'll give you the lowdown on each one while providing helpful tips and tricks for beauty junkies scoping out their next purchase.
Shop Her Urban Decay Must Haves
