According to Business of Fashion, drugstores are stepping up their inventory and sprucing up their aisles to rival any high-end beauty shop — and the efforts are paying off. Affordable brands like E.l.f. Cosmetics and CeraVe are experiencing epic boosts in sales of 24 percent and 100 percent, respectively, and there's more where that comes from. As for which new drugstore beauty products deliver the highest quality bang for your buck, our editors have tested and vetted them all. Here, we're awarding the year's best drugstore buys for every makeup need, skin concern, hair type, and, most importantly, budget.
According to Business of Fashion, drugstores are stepping up their inventory and sprucing up their aisles to rival any high-end beauty shop — and the efforts are paying off. Affordable brands like E.l.f. Cosmetics and CeraVe are experiencing epic boosts in sales of 24 percent and 100 percent, respectively, and there's more where that comes from. As for which new drugstore beauty products deliver the highest quality bang for your buck, our editors have tested and vetted them all. Here, we're awarding the year's best drugstore buys for every makeup need, skin concern, hair type, and, most importantly, budget.