A new generation of beauty bloggers is emerging on YouTube, and these talented creators are redefining the space. Having grown up with social media, these under-25-years-old internet stars know what they're doing when it comes to makeup application, skin care, hair looks, and nail art.
What's perhaps the coolest thing about them, however, is their dedication to being authentic online instead of crafting a picture-perfect life made for Instagram. They are unafraid to experiment or mess up, and know they can pull off any look with a little bit of confidence — all while being watched by thousands (or sometimes millions) of people.
Ahead, check out the bonafide and upcoming beauty bloggers changing the industry.