The New e.l.f. Cosmetics Lash Beats Mascara Transformed My Lashes

e.l.f. Cosmetics
e.l.f. Cosmetics
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If I'm taking the time to apply makeup, you can assume that mascara is making the cut. I love how just a few swipes can take any makeup look to the next level — and frequently pause between applying mascara on each set of lashes just to marvel at the transformation.

Given my love for the product, I couldn't wait to put the new e.l.f. Cosmetics Lash Beats Mascara ($6) to the test.

The formula is designed to lengthen, separate, and define lashes to create what the brand classifies as a "naturally-enhanced look." I interpreted that to mean that the product would help my eyelashes pop and give me a noticeable boost in length while retaining more natural vibe. The Lash Beats Mascara wand is very narrow and flexible, featuring a brush covered in tiny, flexible bristles.

To give you something to compare to, the e.l.f. Cosmetics Big Mood Mascara ($7) is a volumizing formula that features an hourglass-shaped wand designed to deliver bold, super-dramatic lashes that resemble a set of falsies.

e.l.f. Cosmetics

When I first put the Lash Beats mascara to the test, I was impressed at how easily the wand separated my top lashes and delivered length in just a few swipes. I worked the wand through my lashes several times over and never had to deal with any clumping. The thin wand also made defining my lower lashes a much easier experience.

Before moving on to my other eye, I paused to take a selfie (see the photo above) to compare my natural lashes and my mascara-defined lashes. The Lash Beats Mascara made my eyelashes look significantly longer and even slightly thicker. You can see the finished product in the photo below.

e.l.f. Cosmetics

Overall, I found that the formula gave my eyelashes a subtle, natural-looking enhancement. So, if you prefer a barely-there, no-makeup makeup look, I'd say this new tube is worth a shot.