Summer Fridays' Marianna Hewitt and Lauren Ireland Share Their Must Haves

Getty | Gilbert Flores
Photo Illustrations Ava Cruz
Getty | Gilbert Flores
Photo Illustrations Ava Cruz
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Marianna Hewitt and Lauren Ireland wear many hats — between the two of them, they hold the professional titles of blogger, podcaster, brand founder, and influencer. In the beauty world, they're best known as the cofounders of Summer Fridays, the first influencer-owned brand to launch at Sephora in 2018. The brand quickly went viral with its dusty-blue Jet Lag Mask and has since expanded to carry a host of skin-care and makeup products.

Even before that major success, for nearly a decade, the pair have been dominating the influencer world with their lifestyle content. They each do a little bit of everything; Hewitt specializes in fashion and beauty, while Ireland excels in the family and wellness space. Collectively, they have more than 1.4 million followers on Instagram (not counting the Summer Fridays brand account), and Hewitt is the host of a fashion and beauty podcast called "Life With Marianna" by Dear Media. To say they're juggling a lot is an understatement, and yet, they make it look effortless.

Neither Hewitt nor Ireland is a stranger to giving their followers a behind-the-scenes look into their daily routines and schedules, dishing on their favorite new discoveries along the way. From travel to home, beauty, and fashion, if you need a product recommendation, they likely have you covered, and they're sharing all of their must-have products with POPSUGAR ahead.

Marianna Hewitt's Affordable Must Have
walmart.com

Marianna Hewitt's Affordable Must Have

As an influencer, Hewitt is sent a lot of product samples to test. When one earns a permanent spot in her routine, you know it has to be good. Enter: the Safely Surface Spray ($6). "It is under $10 and makes cleaning my kitchen so enjoyable," she tells POPSUGAR. "I love how clean everything smells after using it."

Pro Tip: Hewitt says Safely makes "the best scents" and carries products for all of your home needs, including laundry, home fragrance, dish, and surface cleaning options. The brand also offers refills.

Lauren Ireland's Affordable Must Have
amazon.com

Lauren Ireland's Affordable Must Have

The wellness and beauty powers of cryotherapy, cold plunges, and ice rollers are being touted all over social media, and Ireland is a big fan. To ice roll her face at home, she loves the Esarora Ice Roller ($19) from Amazon. "I love using it on my face in the mornings for depuffing and for migraine relief on the days I wake up feeling off," she says. She'll reach for it first thing in the morning. "[It's] such a relaxing way to wake up."

Pro Tip: Ice rollers are great for depuffing, reducing redness and swelling, and boosting blood circulation in the face. We recommend keeping them in the fridge as opposed to the freezer so they're more tolerable for the face.

Marianna Hewitt's Investment Must Have
ouraring.com

Marianna Hewitt's Investment Must Have

You've likely spotted an Oura Ring ($499) on the hands of some of your favorite celebrities — possibly without even knowing it. The ring looks like a piece of jewelry but is actually an all-encompassing health tracker. "I wear it 24/7, day and night, and the weekly insights and monthly reports have really helped me work on my daily habits," Hewitt says. She particularly loves the ability to track and score her sleep. "I know how vital sleep is as a part of my overall wellness routine."

Pro Tip: Oura Rings come in five colors: silver, black, stealth (a slate gray), gold, and rose gold. For more information, read our full Oura Ring review.

Lauren Ireland's Investment Must Have
sephora.com

Lauren Ireland's Investment Must Have

Ireland loves incorporating LED light therapy into her skin-care routine. For a great at-home mask, she recommends the Pro LED Light Mask ($1,900) by Shani Darden, a celebrity aesthetician who works with the likes of Chrissy Teigen, Shay Mitchell, and more. "It's certainly an investment, but I love this mask because it addresses all of the common skin concerns like acne, pigmentation, [and] aging, and it boosts collagen," Ireland says.

Pro Tip: Different colors of LED light give you different benefits. Blue light is said to help fight acne-causing bacteria, red light is great for antiaging, and yellow light helps boost collagen production and reduce inflammation. The Shani Darden LED Mask is FDA-cleared and includes a neck attachment for extending the treatment beyond just your face.

Marianna Hewitt's Travel Must Have
amazon.com

Marianna Hewitt's Travel Must Have

Hewitt is quite the frequent flyer and finds that keeping her beauty routine packed and ready to go makes life easier. She likes to carry everything in your standard hanging toiletry bag from Amazon, like the Bagsmart Toiletry Bag Travel Bag With Hanging Hook ($23). "It has four different compartments to keep each area separated, and when I arrive at a hotel, I hang it up in the bathroom," Hewitt says.

Pro Tip: To save time packing, Hewitt says, "I always keep my toiletries bag packed with my favorites in minis so I have my full beauty and body routine with me no matter where I am." She stocks up on travel-size products during the holiday season when brands typically drop mini kits at Sephora and Target.

Lauren Ireland's Travel Must Have
sephora.com

Lauren Ireland's Travel Must Have

Ireland would be remiss not to call out Summer Fridays's very own Jet Lag Mask ($49) as her travel must have. "This product was truly born out of a need during our personal travels," Ireland says. It's packed with niacinamide to brighten skin tone and improve texture, glycerin for long-lasting hydration, and hyaluronic acid to plump and draw more moisture into the skin.

Pro Tip: "I love having it in my carry-on to apply on my face while on the plane and also on my hands," Ireland says. Read our full Summer Fridays Jet Lag Mask review for more information.

Marianna Hewitt's Morning-Routine Must Have
amazon.com

Marianna Hewitt's Morning-Routine Must Have

If you listen to Hewitt's podcast or follow her on Instagram, you know just how much she loves journaling. For her practice, she prefers to use a blank spiral notebook, like the Paperage Lined Journal Notebook ($10). "I kept trying different journals with prompts, and it was never quite what I was looking for," Hewitt says. This way, she can put down on paper whatever is on her mind that day.

Pro Tip: The benefits of journaling for your mental health started to gain widespread attention during the COVID-19 pandemic. If you'd prefer a journal with prompts, a popular choice is the Five Minute Journal, or you can use prompts online to get you started.

Lauren Ireland's Morning-Routine Must Have
seed.com

Lauren Ireland's Morning-Routine Must Have

Ireland can't start her day without the Seed DS-01 Daily Synbiotic ($50). "I always take this first thing in the morning," she says. "Taking a daily probiotic has such a significant impact on how I feel overall throughout my day." Probiotics can help with a myriad of things, including abdominal pain and discomfort, bloating, digestion, and immunity.

Pro Tip: Before adding a new supplement to your routine, it's never a bad idea to consult with a doctor to ensure it's a good fit for you.

Marianna Hewitt's Beauty Must Have
sephora.com

Marianna Hewitt's Beauty Must Have

Hewitt's everyday beauty must have is the Summer Fridays ShadeDrops Mineral Milk SPF ($36), which launched last year. "It is such a beautiful mineral formula that wears well under makeup," Hewitt says. "I use it as part of my morning skin-care routine every day."

Pro Tip: The formula is a lightweight serum that offers SPF 30 protection with zinc oxide. It also contains squalane for hydration and an antioxidant complex featuring vitamin E to defend against free radicals. Read our full Summer Fridays ShadeDrops Mineral Milk SPF review for more information.

Lauren Ireland's Beauty Must Have
amazon.com

Lauren Ireland's Beauty Must Have

Ireland's secret weapon for an amazing hair day isn't a hot tool or styling product but rather the Kitsch Satin Pillowcase ($19, originally $23), which is available on Amazon. "It is so good for hair and skin health," Ireland says. The biggest benefit of sleeping on a satin pillowcase is preventing frizz and damage to the hair, which can be a result of friction from the fabric as you move in your sleep.

Pro Tip: Satin pillowcases are gentler not just on your hair but on your skin as well. Washing your pillowcases weekly can also make a big difference in improving your skin.

Marianna Hewitt's Nighttime-Routine Must Have
amazon.com

Marianna Hewitt's Nighttime-Routine Must Have

Hewitt's nighttime routine was forever changed for the better when she got the Hatch Restore ($130). "I wanted to get away from using my phone at night, and often, if I would wake up in the middle of the night, I would look at my phone to see the time, so I looked into clocks instead," Hewitt says. The blue light emitted from a phone screen is said to disrupt your body's sleep cycle, making it harder to fall asleep and stay asleep.

Pro Tip: Hatch is more than just your standard alarm clock. "The Hatch Clock has a cycle I use at night for reading, meditation, and bed, and it can also help you rise in the morning as a softer way to wake up," Hewitt says. By programming it via the app on your smartphone, you can create different routines to fit your needs. Read our full Hatch Clock review for more information.

Lauren Ireland's Nighttime-Routine Must Have
moonjuice.com

Lauren Ireland's Nighttime-Routine Must Have

Much like her morning routine, Ireland's nighttime routine is designed to set her up for success — and in this case, a restful night of sleep. "I swear by a hot cup of magnesium tea each night just before bed," Ireland says. Her product of choice is the Moon Juice Magnesi-Om ($42). "It always improves my quality of sleep and eases any nighttime anxiety I may be having."

Pro Tip: Magnesium is an essential mineral that plays a role in many different processes in the body. Though more data is needed to directly link magnesium and sleep quality, supplements are currently getting a lot of attention for their ability to lower cortisol levels, allowing you to feel relaxed and ease anxiety.