Yardley London, 1770
Even though 1770 is the official date on record for Yardley's founding, there was a soapmaker 200 years earlier selling lavender bars throughout the city of London (including to King Charles I). The official records were lost in the Great Fire of London in 1666, but the signature scent survived, morphing into the current House of Yardley.
To this day, the brand still provides soaps for British royalty like Kate Middleton. There is even a special species of lavender grown in England that is exclusive to Yardley. Now other fragrances are available including English Rose, Royal English Daisy, and Peony.
The iconic product: Yardley London Moisturizing Bath Bar ($3)