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Contouring is so simple we can do it in our sleep, but what about highlighting? Well, considering my name starts with an E, I'm pretty obsessed with this new trick. Starting at the outer third between the eyebrows, swoop a backward E down the side of the nose, and loop around the cheek at the highest point of the cheekbone. Besides being my and Estée Lauder's first initial, what makes the E so special? "Not only is it easy to remember, that loop on the cheekbone results in a more concentrated highlight on the highest part of the face," explained Patterson. So, if you don't have Joan Smalls's bone structure, you can fake it pretty darn well.