Look Like You Walked Off a Black-and-White Movie Set With This Easy Costume

POPSUGAR Photography / Mark Doyle
POPSUGAR Photography | Mark Doyle
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You consider yourself a makeup pro, so there's no way you're going to be a basic witch or sexy cat for Halloween this year. No, you want to go all out. Turn some heads. Maybe scare a few people (because you're scary talented!) If this sounds like you, you should definitely rock a grayscale beauty look this Halloween. It is neither for the faint of heart nor the beauty beginner, but don't worry: we're here to help you master this creepy-cool costume.

Madison Personette of The Body of Art lent her expertise to POPSUGAR's foray into the world of black and white, and transformed my gray guy Nick Maslow and I into caricatures of ourselves with ease. Read on to learn everything you need to know before you test this look on All Hallows' Eve.

Primed to Perfection
POPSUGAR Photography / Mark Doyle

Primed to Perfection

"Priming skin is important whether you're doing your normal routine or theatrical makeup," explained Personette. "Make sure your skin is clean, dry, and hydrated." She used Temptu Base Smooth and Matte Primer ($35) underneath the grayscale makeup, choosing it because its strong formula works well in heat or during outdoor activities, but still comes off with standard makeup remover. If you shave your face, you should do so the evening before, so there is no risk of irritating your fresh skin with makeup.

The Halloween Holy Grail
POPSUGAR Photography / Mark Doyle

The Halloween Holy Grail

No matter what Halloween look you want to create this year, you can do it with the Make Up For Ever 12 Flash Color Case in Artistic ($99). Personette used the black and white creams from this kit, blending a pearl-sized amount of each to create a gray base. "It's a very versatile product — you can do all of your beauty makeup with it," said Personette. However, it must absolutely be set with powder. Otherwise, the creams can crease or shift on the skin.

Mascara Isn't Just For Your Lashes
POPSUGAR Photography | Mark Doyle

Mascara Isn't Just For Your Lashes

Your brows should be thicker and bolder than they naturally are in real life. While women might want to use a black cream or gel to paint on their arches, men can look a little cartoonish with such a defined brow. Try brushing a pitch black waterproof mascara on instead.

Contouring 101
POPSUGAR Photography | Mark Doyle

Contouring 101

While you may have already learned how to contour and highlight, we promise it will be easy to master when working in grayscale. Personette used the black and white hues from the Make Up For Ever 12 Flash Color Case in Artistic ($99) and applied them with a paintbrush, then blended using a sponge. (Yes, it's really that easy!)

Flawless Finish
POPSUGAR Photography / Mark Doyle

Flawless Finish

Usually, we'd suggest that you dampen your sponge with a little water or moisturizer before blending your contour, but it is of paramount importance that you keep your sponge dry this time. "The Flash Color Palette is a wax- and oil-based product," said Personette. "Damp sponges will react with the oil in the product and create bubbles and texture issues." Since we're not going for special effects makeup, keep water away from your tool! Personette likes Make Up For Ever's Round Synthetic Sponge ($9).

Defined Hair Line
POPSUGAR Photography | Mark Doyle

Defined Hair Line

Unless you are fortunate enough to have ultradark hair, you will need a wig for this project. I wore this one from Amazon ($12). Nick practically has black hair, so while he didn't need a wig, his hairline did need a quick touch-up so his skin didn't peek through. Personette used an eye shadow brush dusted with black shadow for this.

Set It and Forget It
POPSUGAR Photography | Mark Doyle

Set It and Forget It

Because your eyes are one of the most expressive parts of your face, the skin around them is often one of the first places to form lines. When wearing face makeup, those crinkles become especially obvious, and the makeup around it cracks. Load up a fluffy eye shadow brush with a setting powder like Temptu Invisible Difference Finishing Powder ($35), keeping the eye area relaxed and smooth.

Pat the powder onto the skin, letting it sit for about 30 seconds. It's almost like an entry-level version of the baking technique! Dust away the remaining product, and enjoy your long-lasting undereye makeup.

Tacos Aren't Just For Dinner
POPSUGAR Photography / Mark Doyle

Tacos Aren't Just For Dinner

Personette taught us a nifty trick that will ensure that cream makeup is set all night. Take the Make Up For Ever Black Powder Puff ($13) and fold it into a taco, then fill the taco with setting powder like Temptu Invisible Difference Finishing Powder ($35).

"Rub the taco together so the powder is evenly distributed, then press into the skin," explained Personette. This technique will push the product deeper into the grayscale makeup and make it extramattified, so the pigment will move less.

But First, Let Me Take a Selfie
POPSUGAR Photography | Mark Doyle

But First, Let Me Take a Selfie

Blending the perfect "red" lip in grayscale is easier than you think. "Just take a picture of yourself in a red lip and make it black and white," said Personette. Then blend your black and white formulas until you get the shade in the photo!

Budgeproof Body Makeup
POPSUGAR Photography / Mark Doyle

Budgeproof Body Makeup

If you plan on painting your body, moisturize your skin with an oil-free formula the night before. "The body paint will last longer and resist cracking," shared Personette. "If the skin is dry, the finished product tends to look dry."

While you may be nervous about getting makeup all over your clothes or sweating off your gray skin, let me assure you — my clothes remained undamaged and I had to seriously scrub to remove the pigment. Personette used Make Up For Ever Wet Makeup in Black and White ($29 each) on much of my body, which is a cake that you moisten with water and paint on with a brush. She used equal parts of both colors to create the gray shade.

POPSUGAR Photography | Mark Doyle