29 Hot New Beauty Launches You Need to Try This Month

I've turned so many friends and complete strangers on to Smith & Cult. People ask me reguarly what shade of gloss I'm wearing, and chances are, it's Life in Photographs from their lip lacquer collection. But my latest go-to is the new launch from The Tainted Collection called Linger Sigh ($24). It's a lip stain that glides onto the lips transparently like butter then delivers long-lasting color once it develops. Linger Sigh goes from a barely there tint to a flushed pink. — KJ