Which product didn't do as well as you expected? What did you learn from that experience?
Our Skin pencils. We thought this was a supercool concept. Skin care in the form of pencils . . . I mean c'mon! But we think the problem was that it was a little too innovative, and girls were not used to the formula in this application. Our skin pencils are still available, but we thought they would be a bigger hit.
Tell us one unexpected way you use a cult product.
My fave unexpected beauty secret is using our Lip + Cheek Pencils on my eyes! By using the same color on your eyes, cheeks, and lips = monochromatic makeup = the bomb dotcom. You can use it in your eye crease or all over the eyelid. It's dope, trust me!
What is your best advice to someone trying to break into the beauty industry in 2016?
Find your niche. Create a product that is innovative + you feel is missing from the beauty industry! Don't launch a product or brand just to launch something. Be passionate and confident in your vision. Us girls can do anything we put our minds to.