Smith and Cult Nail Polish
Introducing Smith & Cult, a Sassy-Sweet New Nail Polish Line
In the mid-'90s, Dineh Mohajer mixed two lacquer shades together to create a powder-blue nail polish ("Sky") that matched her Charles David sandals. And as the story goes, Hard Candy cosmetics and its premiere color were born. The brand developed a cult following, including actress-of-the-moment Alicia Silverstone, but after Mohajer sold it to LVMH in 1999, the label became more mass and lost some of its underground roots. After several more beauty ventures, Mohajer was ready to pour her heart into creating the perfect nail polish empire. This month, she achieves that with the arrival of Smith & Cult.
The name Smith & Cult is meant to express two sides within us: "Smith" is the good girl, "Cult" is the edgy one. Gorgeous, gold-hammered bottle caps reflect this as one side is smooth and pristine, the other side distinctly dented. The theme extends to a campaign dubbed Diary of a Beauty Junkie. There are 30 shades to start that include bold glitters, neutrals, neons, and everything in between, plus top and base coats. And for $18 a pop, they're a steal at high-end luxury shops like Net-a-Porter. Add in the fact that they're five-free (meaning no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, and camphor), and the cool moms are happy as well.
Need any more convincing these will be your new salon staples? Just keep reading to see every dreamy color and learn (exclusively!) what inspired each kitschy, creative name. Plus, score styling tips on how to wear these fresh shades.
Smith & Cult Check The Rhyme Nail Polish
Smith & Cult Bridge and Tunnel Nail Polish
Smith & Cult Cut The Mullet Nail Polish
Smith & Cult Feed The Rich Nail Polish
Smith & Cult Dark Like Me Nail Polish
Smith & Cult Dirty Baby Nail Polish
Smith & Cult Kings & Thieves Nail Polish
Smith & Cult Gay Ponies Dancing in the Snow Nail Polish
Smith & Cult Lovers Creep Nail Polish
Smith & Cult Shattered Souls Nail Polish
Smith & Cult Suburban Warrior Nail Polish
Smith & Cult Vegas Post Apocalyptic Nail Polish
Smith & Cult Teen Cage Riot Nail Polish
Smith & Cult Bang the Dream Nail Polish
Smith & Cult Bitter Buddhist Nail Polish
Smith & Cult Birdie Num Num Nail Polish
Smith & Cult City of Compton Nail Polish
Smith & Cult Doe My Dear Nail Polish
Smith & Cult Kundalini Hustle Nail Polish
Smith & Cult Fauntleroy Nail Polish
Smith & Cult Feathers & Flesh Nail Polish
Smith & Cult Honey Hush Nail Polish
Smith & Cult Base Coat Nail Polish
Smith & Cult Ghost Edit Nail Polish
Smith & Cult Lo-Fi Nail Polish
Smith & Cult Pillow Pie Nail Polish
Smith & Cult Plastic Beach Nail Polish
Smith & Cult Stockholm Syndrome Nail Polish
Smith & Cult She Said Yeh Nail Polish
Smith & Cult Psycho Candy Nail Polish
Smith & Cult Tenderoni Nail Polish
Smith & Cult Topcoat Nail Polish
