This Is Not a Drill: Benefit Cosmetics Is Launching a Major New Brow Collection
Last month, the Bene-babes at Benefit Cosmetics sent me a suitcase filled to the brim with eyebrow products galore: creams, pencils, gels, highlighters, powders — they thought of it all. Why, might you ask? The cheeky brand is launching a brand-new brow collection in late June, and I got to test out everything before the official launch!
Many are familiar with Benefit Cosmetics thanks to its cult cheek and lip stain Benetint, which is fabulous, I know. Another beloved aspect of the brand is its boutiques, which not only sell its products but also provide services including brow and body waxing, eyelash tinting, makeup application, and airbrush tanning.
If you're wondering, "Didn't Benefit already have brow products?" then, yes, you're right. Benefit's existing brow favorites are still a part of the launch, having been upgraded in formula or color. Gimme Brow Eyebrow Gel comes in a new shade, while the Brow Zings Eyebrow Shaping Kit has been expanded to a whopping six colors. High Brow and High Brow Glow Highlighting Pencils have a creamier formula. New products include 3D BROWtones, a highlighting gel; BROWVO! Conditioning Primer for sparse brows; Goof Proof Brow Pencil for easy-to-draw, long-lasting brows; Ka-BROW Cream-Gel; Precisely, My Brow Pencil for ultradefined brows; and Ready, Set, Brow! setting gel.
Take a look through the gallery to preview the entire collection before it launches on June 24 and to learn more about Benefit's Bold Is Beautiful project, which is raising money from brow waxing services to benefit four different charities.
There's something for everyone in the new launch, whether you're got Cara Delevingne-status brows or need a little something to make those brows magically appear.