Maintenance Tips For Platinum-Blond Hair
Once you leave the salon feeling good and in love with your new hair color, the real work starts. "Platinum blond is the most damaging and the most high-maintenance color that you can request," Perry says. Here are expert tips for keeping your color in the best possible shape.
Platinum-Blond Tip 1: Maintenance Is Key. Consistent touch-up appointments are key — not just to keep your color in good shape but to ensure your hair stays healthy throughout the process. "To maintain platinum hair, you must be consistent with maintenance to make sure you are not overwhelming the hair in one appointment because you've gone too long without retouching," Castellanos says. Perry adds: "If you're a busy person, I really wouldn't recommend it because you have to be in the salon every five to six weeks, depending on your hair growth."
Platinum-Blond Tip 2: Keep Heat Styling to a Minimum. As with any dyed hair color, heat is not exactly your best friend and can dull your color. "Heat styling is something you don't really want to do too often," Perry says. Castellanos adds: "It's necessary to keep the cuticle of your hair as closed as possible." You'll want to try to rely on air-drying techniques as much as possible, and if you do have to heat style, use a reparative mask like Olaplex or a leave-in serum to give your hair some TLC.
Platinum-Blond Tip 3: Avoid the Sun and Chlorine. The sun isn't just dangerous for your skin — it can also fade your hair color. "If you're in the sun, you're going to want to protect it by wearing a scarf or a hat," Perry says. Luckily, you can make these fun accessories a chic part of your look as a new platinum blonde.
Platinum-Blond Tip 4: Use Toning Shampoos and Conditioners to Fight Brassiness. Toning shampoos and conditioners, like purple shampoos, are great for keeping your color looking fresh at home. "They balance out any unwanted yellow in the hair," Perry says.
To find out if going platinum blond is an option for you, schedule a consultation with your hair colorist. They'll be able to give you an idea of what the process will look like for you.
