We wake up the next morning, and it's doomsday. After a few short hours, the top three from each team will be whittled down to the top pick, representing their team in the final four. There's a big incentive to win for your team: everyone on the winner's team will be flown to San Francisco — where Benefit is headquartered — and will receive personal affiliate codes, meaning they'll get links to make some cash when promoting Benefit products.
As the final four are announced, you can see contestants are visibly shaken — some with happiness, some with disappointment. Seals goes on to represent Team Mean in the finals — to be honest, she was a clear choice based on her artistry and her presentation at Arch Tank; same with Kelly, who has moved forward for Team How You Doin'. Team Starrr, which had three of the six men in the semifinals, has Woolbright as a finalist, and Slobodianik represents Team Amorocitos, recording the announcement and reaction for her vlog.
Some contestants are sobbing after learning they aren't moving forward today. "I really needed this," one contestant confided. "I need the money. I need to get to LA." Those who were cut after the first round are actively supporting both the top four and those who got eliminated — if they're jealous or upset, they aren't showing it; instead, they're lending a shoulder to cry on for their friends.
The final four have been posted on Benefit's Instagram, and at 2:15 p.m., it's clear that Mar's team, as expected, is in the social lead. Benefit utilizes Simply Measured, a software program that allows brands to measure engagement, like comments, by certain criteria: hashtags, text, and even handles, which is how it's able to scope which contestant is in the lead. For the grand prize, social voting makes up 40 percent of the judging criteria, with skill, creativity, and brand DNA all at 20 percent each.
