2020 Skincare Trend: Personalized Skin Care
"It's a no-brainer that the marriage of tech with personalized skin care is the most innovative and exciting trend for 2020," said dermatologist Matthew Elias, MD. (If you need a refresher, we first saw this trend pick up steam in 2019, and it will only get bigger in the new year.) It will be the first real deep dive into the personalized skincare market, said dermatologist Dhaval Bhanusali, MD, FAAD. "We are already seeing it a lot in dermatology, but it's starting to get legs elsewhere. The end of the decade will be more genomics — think blood tests and appropriate regimens will be 'prescribed.' In the next two to three years though, more and more consumers will demand specialization to them, not necessarily mass-market options, and we are already starting to see the leaves on the trees."
"It's a no-brainer that the marriage of tech with personalized skin care is the most innovative and exciting trend for 2020."
For now, you can find an uptick in products that tailor to your individual skin needs. "Products like Shiseido's Optune, which measures your skin daily and generates a personalized daily regimen from 80,000 possible combinations based on the artificial intelligence measurements, to Foreo's FoFo device (shown here), which is constantly analyzing your face and changing your cleansing regimen based on AI. All the big brands have similar tech, some of which have assorted products like Neutrogena's Skin360 and MaskID or La Roche-Posay's sensor tech for UV damage. The brands will further integrate these into their offerings."
This is also evident in the use of the aforementioned trend, PRP treatments. "Companies are figuring out ways to utilize a patient's own platelets within their skincare products that they cultivate in office and then take home to use for 12 weeks," Dr. Linkner said. "The idea of using stem cells with your own DNA to heal and antiage your skin seems futuristic and, in 2020, will become a reality."