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How Black Beauty Brand Owners Are Coping Right Now

8 Black Indie Beauty Brand Owners on How They're Finding Hope in a Time of Crisis

How Black Beauty Brand Owners Are Coping Right Now
Image Source: Nuele Hair

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"I created my brand with a purpose, and that was to help people learn to love who they are by using clean products that help enhance who they are naturally. Living a purposeful life is both rewarding and exhausting. It has been heartbreaking to watch yet another unarmed Black man murdered at the hands of those who are paid to protect us while simultaneously watch the anger and frustration from my customers, loved ones, and friends. This is something, however, that is not new to me as a Black woman, and why being a business owner is so important.

Not only has OrganiGrow created a place for people who look like me to gain financial freedom, it has been a place where all people can come together and join in a conversation of healthy hair, skin, and bodies. We're able to mourn, celebrate, protest, and support our customers.

It has been difficult to want to work during this time, when you want to stay active and protest, but we know that just having a Black-owned business is a form of protest. Wearing our natural hair and encouraging those who have 4 type textures to wear their natural hair is a form of protest. Us being alive and successful and serving our community is a protest. So we press on and keep growing."

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