I think the connection we have with our audience definitely makes us unique. We are very, very involved and connected with our community and we really use our audience as a focus group for what we create. I'm like, "Hey guys, I'm working on this highlighter. Do you think I should make it this undertone or this?" so by the time the product comes out, they're already excited and invested.
I think that Latinx people, like my mom, and my grandma, and my tias, they're all very what we call "presumida" — they really love to look good and are conscious of their appearance. They love makeup. They love hair. My grandma's well in her 80s and she always has blush and lipstick on — it never fails. So, I'm very inspired by the way they do their makeup. And then I also pull a lot of inspiration from the landscapes and colors that are prominent in my culture. I named a lot of my shades in my palettes after dances or drinks. I have a shade called Mojito; I have a shade called Rumbera. They're all things that come from the inspiration of my culture.
