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While helping her brother on the West Coast, he managed to get her a gig assisting makeup artist Paul Starr, who frequently worked on music videos for Propaganda. "I tell this to my children all the time: it's great to get that first initial connection, but then it's up to you," said Blunder. "You really have to prove yourself because you can be whoever you are, have the right connections, but if you're not good at what you do, then they're not going to want to work with you again."
Later, Blunder met model Rebecca Romijn at a photoshoot for the now-defunct women's clothing catalog called Spiegel and she passed along her phone number. As luck would have it, Romijn had a GQ cover shoot with Dennis Rodman the next week and asked her to do her makeup. Blunder then spent the next decade doing makeup for big-name models and major fashion photographers like Herb Ritts before transitioning to working with celebrities in the 2000s.
Her first major client was Amanda Seyfried. "I met her at the very early stage," said Blunder. "I met her right before Mamma Mia came out, and then I did all the Mamma Mia press with her. Then, it just snowballed and I began getting the other clients." That list includes many stars she still works with today, including Megan Fox, Emilia Clarke, Gemma Chan, Molly Sims, Jessica Alba, and Jennifer Garner, to name a few.
"You really have to prove yourself because you can be whoever you are, have the right connections, but if you're not good at what you do, then they're not going to want to work with you again."
In 2014, with a strong roster of A-list celebrity clients under her belt, Blunder turned her attention to YouTube. Back then, she was just like many of us — obsessed with watching makeup tutorials from people like Lisa Eldridge and the Pixiwoo girls Samantha and Nicola Chapman. Even though her husband urged her to start her own channel, Blunder wasn't convinced anyone would want to watch her. "I'm actually a shy person. I thought, 'I can't be in front of the camera. My English is not that great. People are going to make fun of me.'" Now, she has over 200,000 subscribers.
It wasn't until about a year later, when she saw a video of someone re-creating a makeup look that she had done for Megan Fox, that Blunder realized it was time to get in front of the camera and she received such an enthusiastic response, it eventually inspired her to build her own brand. "I think that people really liked that I didn't make [the tutorials] too complicated," she said. "I was also really picky on what types of paid content I did because I never wanted to showcase products that I didn't believe in. And then I was like, 'You know, I'm doing these videos, maybe I should have my own products, because people really believe in the products I recommend.' That's when the idea for Monika Blunder Beauty sparked."
The brand, which launched in the U.S. in December 2020, consists of two products so far — a foundation/concealer hybrid called Blunder Cover and a blending brush, with more to come this fall — and is a true reflection of Blunder's life and work. Blunder Cover contains botanicals native to Austria and ingredients that reflect her and her parents' clean lifestyle. "I just love doing makeup to make everyone look the best they can look and just make them look natural and beautiful and the best version of themselves," she said.
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