A Makeup Minimalist's Guide to About-Face Products

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As a beauty writer, I've tried my fair share of makeup products, and I'll admit it's not always easy to impress me. But when it does happen, I still get as excited as ever over a new eyeshadow, highlighter, or lip product with excellent color payoff. My most recent encounter happened with About-Face by Halsey. Everything from the colors to the packaging to the long-lasting formulas brings me joy. I'll go more into detail about the products I tried and what I love about them, but for now, I'll share that my favorite is the Paint-It Matte Lip Color in Baby's Arms. Care to learn more? Keep reading for my thoughts on why this brand is worth giving a try whether you want subtle makeup or a bold, statement-making beauty look.

About-Face Matte Fix Lip Pencil
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About-Face Matte Fix Lip Pencil

I'm not usually one to line my lips, but I decided to give it a try with the Matte Fix Lip Pencil ($12) in the color False Alarm. Let me tell you, this matte liner glides on my lips like a dream, and if it could talk, it would say, "I'm here to stay, and I'm not going anywhere." I use it to line my lips and then lightly fill them in so that they look softly tinted. The color lasts for hours even after eating and drinking.

About-Face Shadowstick
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About-Face Shadowstick

I was excited to try the Shadowstick ($14) in the shade 2002, a shimmery icy blue that fed my nostalgia. I'm already a fan of shadow sticks, and I love that this one is super easy to blend. It takes me less than a minute to get my desired shadow look simply by using my fingers to blend and smudge — and then it just stays put. Furthermore, the range of colors is quite satisfactory as it goes from your basic neutrals to more eccentric hues such as Acidic, which is a pearly chartreuse, or Chaos Theory, a pearly yellow.

About-Face Light Lock Highlight Fluid
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About-Face Light Lock Highlight Fluid

As someone who doesn't skip out on highlighter, the Light Lock Highlight Fluid ($18) brings a luminous, pearlescent effect to my minimal makeup looks. When I am not in the mood for applying makeup or simply don't have the time but still want to appear radiant, a few drops of this highlighter mixed with my moisturizer or sunscreen leave a gorgeous, natural-looking glow. Also, as a sucker for packaging, I love the mirrored detail, and she sits pretty on my bathroom vanity.

About-Face Shadow Fix Eye Primer
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About-Face Shadow Fix Eye Primer

I only reach for an eye primer if I need my shadow to stay on all day, and the Shadow Fix Eye Primer ($13) helped keep it in place during my latest trip. It feels light and creamy, something I appreciate since I have dry skin and can't commit to just any eye primer. Moreover, it helps lock down my shadow and makes the shade a hint more vivid.

About-Face Matte Fluid Eye Paint
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About-Face Matte Fluid Eye Paint

The Matte Fluid Eye Paint ($16) is a must for anyone who wants their eye makeup to make a statement. It's described as "a powerful one-swipe punch of liquid eye color that delivers bold, buildable pigment," and I can definitely agree. It goes on so smoothly with a doe applicator, and you can use your fingers or favorite tool to fully blend it. But beware, as once it sets, it's not going anywhere. Whatever your mood, there's a variety of punchy colors or muted tones to choose from.

About-Face Fractal Glitter Eye Paint
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About-Face Fractal Glitter Eye Paint

If a lively eyeshadow isn't enough, the Fractal Glitter Eye Paint ($16) can be worn alone or layered to create an unmissable eye effect. This shimmering mousse eyeshadow was already intriguing to me from the durable pouch packaging that's perfect for travel, and after applying it, I was blown away by the intensely glittering, nonchunky outcome from just a single swipe.

About-Face Paint-It Matte Lip Color
ulta.com

About-Face Paint-It Matte Lip Color

The Paint-It Matte Lip Color ($16) has a mousse-like texture that is nondrying and leaves a strong flush of color that lasts through eating and drinking. It'd been a while since I'd done a matte lip, because more often than not, my lips felt super dry afterward, but this liquid formula doesn't leave my lips feeling flaky or dehydrated. Instead, it gives me a saturated dose of color and a brighter smile.