27 Best Beauty Launches of August 2025, According to Editors
27 Beauty Launches Our Editors Can't Get Enough of This August
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Dibs Double Standard Primer & Mascara Duo ($31)
"Dibs is launching a mascara and, of course, it has the brand's signature dual-sided packaging. One side contains a brown tubing primer that adds sky-high length to lashes and can be worn under the mascara formula or on its own. The other side has a black, volumizing formula that thickens lashes with each swipe. You can layer and layer without it getting clumpy, and at night when you're ready to take it off, you can simply remove the tubs with warm water." — JH