27 Best Beauty Launches of August 2025, According to Editors
27 Beauty Launches Our Editors Can't Get Enough of This August
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Kosas Soulgazer Mascara ($28)
"This new mascara lengthens my lashes with just a few swipes and doesn't clump, smudge, or flake. Plus, the formula is sensitive-eye friendly (a big win for contact lens wearers like me) and has a peptide serum that works overtime to grow your lashes. What's not to love?" — AA