27 Best Beauty Launches of August 2025, According to Editors
27 Beauty Launches Our Editors Can't Get Enough of This August
20
Gemz Water Activated Shampoo and Conditioner ($20)
"I'll be the first to admit — I'm not really a water activated hair product girl. I like luxurious hair products, and in the past I've only known them to come in big bottles that take up a lot of suitcase space. That all changed when I met Gemz. I was skeptical at first — this tiny thing was going to wash and condition my hair? But I was proven wrong. I got tons of lather, shiny hair, and it was the first time I didn't overpack on a trip." — RR