15 New Beauty Products Our Editors Are Loving This September

Tower28 GoGo Cooling Shimmer Eyeshadow Stick ($19)

"I'm not a big fan of eyeshadow, but these new Tower28 sticks have honestly been a game-changer for me. They're easy to apply, they don't pull or tug on my skin, and they give me the perfect subtle wash of color. I'm in my no-makeup, makeup era, and these are the perfect thing to finalize my look. Shimmery and cute without being too intense." — Renee Rodriguez, senior staff writer and social producer, Beauty