15 New Beauty Products Our Editors Are Loving This September

Pura Mini Smart Home Fragrance Diffuser ($35)

"I've used diffusers in my home for years, but I only recently tested out Pura and I'm so impressed. Not only does it make your house smell good, which should be a given with diffusers, but it's also incredibly high-tech. The brand has an app that allows you to schedule when you want the scent to go off, and it updates you when you're running low so you can restock. There are so many different fragrance options to choose from too." — Jessica Harrington, section lead, Beauty