While this may not be true in the case of Cardi B, in most cases it's access, or lack thereof, that plays a huge role in each person's popularity. A decade ago, if you wanted information on how to tackle any skin concern from acne to hyperpigmentation to skin irritation, you'd have to physically see a dermatologist or aesthetician for a consultation. (For the record, we still recommend you do so now if you can, but understand that sometimes visiting a professional isn't always possible.) Beyond the pandemic keeping people at home and away from a doctor's office, there's also the price. On the flip side, getting skin-care advice online is free, which is why social media is one of the easiest places for young people to turn to.
"I think it's really important to share that information for those who wouldn't have access to it otherwise."
"Not everyone has access to dermatologists or aestheticians," Willis told POPSUGAR in a previous interview. "One, they may not be able to afford it or they don't have insurance. If they're 13 years old, their parents might not be taking them to the dermatologist, my parents weren't . . . I think it's really important to share that information for those who wouldn't have access to it otherwise."
Using Twitter as her main resource for reaching people in her age group, Willis began growing her platform back in 2015 when she was 14 years old. She started sharing her expertise on TikTok last year, and while her following on the latter site hasn't yet reached the magnitude of the community she's created on Twitter, the advice she's given out has still proven to be effective. "It's so rewarding to be able to help people even off of basic tips," she said. "Even with a simple skin-care tip, I get tons of people saying that it's changed their skin completely."