Skip Nav

POPSUGAR / advertiser content from / Burt's Bees


What Your Skincare Routine Should Be by the Time You're 30

Exactly What Your Skincare Routine Should Look Like Before You Turn 30

The key to looking younger forever isn't a secret fountain, it's a preventative skincare routine you can evolve with. We teamed up with Burt's Bees to show you what your skincare routine should look like by the time you're 30.

As you navigate your twenties, your skin changes, which means so should the products you use. But with all the new formulas, treatments, and gadgets on the market, it's hard to keep track of what's essential and what's optional. While there are a few constants (hi, SPF!) there are a few key ingredients that, when added to your routine at the right moment, can make all the difference in your overall skin health and age. See what your routine should look like by the time you're 30 ahead!


In your 20s, the most important thing you can be doing for your skin is preventing any future damage. How? By using a daily SPF and exfoliating. That's right. Your skincare routine in your early 20s can be fairly simple, but a good preventative routine will help take years off your skin down the road. First, find a daily sunscreen that you're happy to wear year-round. Burt's Bees Renewal Firming Day Lotion With SPF 30 is a great option for those looking for a natural sunscreen that still provides hydration. Once you find one you love, commit it to your daily routine and never leave the house without it again.

Next, you'll need to craft an exfoliation routine that works for your skin type. The Burt's Bees Renewal Refining Cleanser is the perfect everyday cleanser since it's gentle, yet effective. Plus, it's infused with Bakuchiol, a powerful retinol alternative, and vitamin E. The formula deeply cleans while helping improve your skin's texture, reduce dullness, and prime your skin for the rest of your regimen. While the Refining Cleanser is safe to use everyday, try applying it to your Konjac sponge once a week to help slough off any dead skin cells and promote blood flow to your face. It'll keep your youthful skin radiant and plump!


While your early 20s is all about preventing future damage, your late 20s is the time to protect your skin from aggressors that will age your skin faster. While you should continue using SPF everyday, chances are some sun damage has already occurred and may need addressing. Now is the perfect time to think about adding a more potent retinol to your routine — but since they can wreak havoc of sensitive skin, look for a serum and eye cream that contains a retinol alternative like Buckuchiol that is gentle by nature. Burt's Bees Renewal Intensive Firming Serum works with your skin to improve elasticity and firmness to help reduce the appearance of fine lines and wrinkles caused by premature aging. Used in conjuncture with a good eye cream, like the Burt's Bees Renewal Firming Eye Cream, you'll face will feel smoother and healthier.

You should also think of lymphatic drainage and facial massage as a regular staple in your nighttime routine. Try applying your serum at night and then using a gua sha tool to massage it into your skin. This ritual helps relieve facial and jaw tension and visibly lifts and contours the face, while the serum helps brighten your complexion.


So, you're about to turn 30. Welcome to the club! While your future is bright, your skin might be looking a little dull from all those years of sun damage and environmental aggressors. Not to worry, you just need to take a more gentle approach to your skin care. First, swap out all your cotton pillowcases for silk. Sounds a bit extra, but this ultraluxurious alternative is actually so much better for you skin, especially if you're a stomach or side sleeper!

Next, the addition of a firming moisturizer and a vitamin C serum to your routine will do wonders for your skin. Burt's Bees Renewal Dark Spot Corrector contains an antioxidant rich vitamin C which will help fade the appearance of dark spots, revealing a brighter, more luminous complexion. Pair that with Burt's Bees Renewal Firming Moisturizing Cream which also contains Bakuchiol to reduce the appearance of wrinkles while improving overall skin texture and tone. Plus, the nourishing formula instantly hydrates and improves your skin's natural moisture barrier to help skin looking healthy and youthful.