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World building is so key to the success of a franchise, and no other can come close to the worlds found within the original Star Wars trilogy.
A desert planet. A frozen world. A lush forest moon. A cantina full of exotic aliens.
A worn down galaxy with space ships that looked like a pile of junk and rebel fighters that looked like they had seen one too many battles.
In the pre-digital era of the late 1970s and early 1980s, George Lucas and his team at ILM created worlds that felt real and worn. To this day, those locations feel real. An antithesis to the overly digital CG creations of the prequels.
These worlds and the many creatures and beings that lived within them captured the imaginations of audiences worldwide.
The visuals alone spoke words that all audiences from all cultures and different parts of our world could embrace.