With the announcement of "Harry's House," Styles shared what is assumed to be the cover art, which features him wearing cozy clothes in a room where everything is upside down. The album has been teased for the past few weeks with a project called "You Are Home." Newspaper ads started popping up around the world with artwork resembling the album artwork. They were created by illustrator Maggie Cowles. A website also appeared with a door on it that, every day, would open to a different backdrop. Now that we have the album art, we know that the door opens to the room Styles is in. A Twitter account has been created and is sharing what fans assume are lyrics from upcoming songs. There's also a Discord server and an Instagram, making this a complete social media takeover.
Styles did something similar when he released "Adore You" from "Fine Line" in late 2019. He and Columbia Records created a fake island called Eroda (Adore spelled backward, of course) and started sprinkling clues on the internet. It got plenty of people — even those outside the fandom — talking and trying to figure out what it could mean. It all came together with the release of the song's video, which takes viewers to a faraway land called Eroda.
