Mother-Daughter Paper Fashion Designers to Create Crewcuts Collection
Dreams really do come true for one little aspiring designer! Remember Angie and Mayhem, the mother-daughter duo behind Fashion by Mayhem who turn leftover construction paper into high-fashion-inspired gowns? Well, their creations are about to evolve from construction paper fantasies to fabric reality thanks to the creative team at Crewcuts, J.Crew's children's division. Four-year-old Mayhem is lending her arts-and-crafts talents to a nine-piece Summer 2015 capsule collection that will include t-shirts, rompers, dresses, scarves, shoes, and jewelry — all starting at $23 and priced under $100.
After seeing the duo's creativity in re-creating Met Gala gowns of the past (and present) for Vogue earlier this year, J.Crew president and executive creative director Jenna Lyons contacted them in Ohio and invited them to meet with the company's childrenswear division. "[Mayhem's] styles and her creativity are really evolved and kind of amazing for a 4-year-old," said Jenny Cooper, Crewcuts' head of design. The team used paper, tape, and a large selection of jewels to design their creations and then watched as the company's designers and patternmakers turned them into wearable pieces that will hit store shelves this Spring.
Read on to see the creative process at work and hear why Jenny Cooper is so enthused about this collaboration, then stay tuned for a peek at Mayhem's actual creations — they'll be available for sale this May!