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How Does Feeding Reading Work

POPSUGAR / advertiser content from / Kellogg's®

Sources: Kellogg's® and Shutterstock

We’ve partnered with Kellogg’s® to help share the joy of reading with kids everywhere, one book at a time.

From story time to bedtime reading, books are a huge part of childhood. Reading introduces children to a diverse set of characters and fantastic worlds, helping ignite their imaginations and broaden their understanding of the world.

Still, too many children think of reading as a chore or a boring skill they have to learn in school. Parents can help reposition reading and get their kids excited about those creative stories, fairy-tale settings, and lovable characters — but first they may need some help getting the books into their hands. That's why Sam's Club, Kellogg's®, and Penguin Random House are teaming up to support Feeding Reading, a campaign to distribute books to children across the country.

The literary fun came to life at a recent event at a Sam's Club in McKinney, Texas. Book characters and beloved mascots took over the store, handing out samples of Kellogg's® Rice Krispies Treats®, posing for photos with fans, and even holding a reading hour.

Parents could learn all about the Feeding Reading program while their kids met characters like Baby Llama from Llama Llama Red Pajama. Outside the store, kids could grab a book from the Feeding Reading lounge for a bit of reading — Tony the Tiger even got in on the fun!

Ready to share the book love? Here's how Feeding Reading works: Buy any participating Kellogg's® product at your local Sam's Club. Since the list includes kid faves like Kellogg's® Rice Krispies Treats®, Cheez-It® pouches, Eggo® Homestyle Waffles, and more, it should be pretty easy to find something your family likes.

Then, take a picture of your receipt and upload it here within 30 days of your purchase. Once your receipt is uploaded, you'll receive a credit to redeem a Penguin Random House kids' book. Parents have 125 titles to choose from, including classics like The Berenstain Bears series. Last but not least, Sam's Club will also donate a second book to a local school on your behalf, doubling your impact. Who's ready to go shopping?

Send each receipt separately. Receipts must be submitted within 30 days of purchase and no later than 10/30/19. Book credits must be redeemed by 12/1/19 at 11:59 PM (EST). Limit 10 books per participant. Open to legal residents of US & DC, 13+. See for full list of participating products. Void where prohibited.
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Image Sources: Kellogg's® and Shutterstock