Lego is a beloved toy for most families — it fosters kids' imagination, promotes creative thinking, and encourages endless hours of independent play. But the brand's latest product "launch" felt like a tiny Lego brick to the bottom of the foot: in a well-timed April Fools' Day prank on Sunday, the company announced the VacuSort — a "revolutionary brick-sorting vacuum" that is not, in fact, "coming soon in 2018."
Turns out, the sleek-looking gadget — which touted an ability to sort bricks by color and shape and also separate out dust — was all just a funny gag that most sleep-deprived parents didn't get as they were preoccupied with negotiating tantrum-laden Easter egg hunts that morning. Lego has no plans to manufacture the five-speed vacuum.
Parents everywhere aren't taking no for an answer. They're demanding that Lego not only make the Lego vacuum of our dreams, but that they do it yesterday. Behold, the best reactions to the prank on Twitter ahead:
THIS ISN'T A JOKE, LEGO. IT'S SOMETHING WE ACTUALLY WANT/NEED.
— No, You Shut Up! (@RichardCasey) April 1, 2018
— zachary parker (@thedoctor2002) April 1, 2018
This is just mean. Seriously, WHO WOULDNT WANT THIS!?!?
April fools is terrible.
— 🤔 (@wtente) April 1, 2018
Let's hope it sorts well (and quickly). pic.twitter.com/z5Blb9bGSP
— Anna (@dothinkeducate) April 1, 2018
— SynTronica more like Syn&Tonic (@Syntrick) April 1, 2018
I feel a Kickstarter campaign coming on. When April Fool's Day jokes go right.
— Russell Davies (@rsrd_jsy) April 1, 2018
Ok I know this a joke, but please make it real! It will save parents millions of hours.
— oskarglauser (@oskarglauser) April 2, 2018
April fool aside - you REALLY need to invent a hoover that sorts the Lego pieces and spits them back out again - I think I've probably hoovered up around £500 worth of Lego over the last 15yrs!
— Sarah Ockwell-Smith (@TheBabyExpert) April 1, 2018
I'm amazed that Dyson hasn't already done this! 😁
— Geoff Riley (@geoffriley) April 1, 2018
— ThatsMrDeadpool (@ThatsMrDeadpool) April 1, 2018
Next year can we have socks that are lego proof so I don't die when I stand on lego 😂
— Carl @ Home (@officialnucky) April 1, 2018