If you found yourself grabbing for the tissues more than you thought you would during the Super Bowl, you're not alone. The first half of the Super Bowl was filled with tear-jerking ads that found parents discussing more with their kids than simply deflated footballs and pass interference calls. One of the most touching ads of the game was Nationwide's "Make Safe Happen" campaign. The insurance company's ad showed a little boy being kissed for the first time, flying through the air, and surfing giant waves, before taking a shocking turn when the boy says he never experienced any of those things because he drowned in the bathtub. The screen then flashes a scary statistic, "The #1 cause of childhood deaths is preventable accidents."
What did you think of the Nationwide ad?
Update 2/2: Following much criticism on social media following the airing of the ad, Nationwide issued the following statement:
"Preventable injuries around the home are the leading cause of childhood deaths in America. Most people don't know that. Nationwide ran an ad during the Super Bowl that started a fierce conversation. The sole purpose of this message was to start a conversation, not sell insurance.
"We want to build awareness of an issue that is near and dear to all of us — the safety and well being of our children. We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer. While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere."
Does this change your opinion of the ad at all?