THINX Is Launching Period-Proof Underwear For Teens to Make Their Lives So Much Easier
Most of us can remember where we were when we got our first periods as tweens or teens, as it's one of those moments that really sticks with you. From then on, you're a woman, getting paid a visit by Mother Nature every month — a very annoying visit filled with cramps, overfull pads, pesky tampons, and bloating — praying that you can get through the week without having any cringe-worthy moments, like staining your pants. To help make the transition into having a period easier for young girls, THINX, the company behind period-proof underwear, has launched BTWN, a like-minded line made specially for teen periods.
"With the launch of THINX (BTWN), parents have the opportunity to help ease their preteen or teen into their first period."
If you're unfamiliar with THINX, the environmentally-friendly underwear line made headlines when it boasted regular-looking (yet cute!) underwear that could hold up to two tampons' worth of blood — meaning no pads or pantyliners, no tampons, and, hopefully, no wads of toilet paper as a placeholder if your period catches you by surprise. THINX (BTWN), which is aimed at girls ages 9 to 16, is designed in the exact same way, but features smaller sizes and higher absorbency to eliminate the worry that comes with having your period as a teen (and the worry you may be feeling as a parent).
"First periods can be a scary and challenging time for both the parents and children. Our customers have repeatedly requested a product designed for young people with periods, and we listened," Maria Molland, CEO, THINX, Inc., said in a press release. "With the launch of THINX (BTWN), parents have the opportunity to help ease their preteen or teen into their first period by providing an easy to use and environmentally friendly solution to what can be an anxiety-ridden time."
You can officially shop THINX BTWN when it launches on Sept. 6, but for now, check out the styles and colors that will be available below, and learn more at thinxbtwn.com.