How to Choose Family Photo Shoot Outfits That Aren't Too "Matchy-Matchy"

Despite how painful family photo shoots can be, I am a stickler about scheduling one or two every single year. Sure, I want to capture the fleeting, chubby-cheeked moments of my kids' childhoods, but to be honest, I also want a kick-ass holiday card. Don't ask me why it's so important to me; it just freaking is. And I've learned that the key to getting that perfect card doesn't just lie with the mom hacks I've discovered to make our family photo shoots run more smoothly (though they'll ensure you don't need a bucket of wine after you're done).

The other thing that will take your card from meh to truly marvelous? Wardrobe! After seven years of styling my kids, my husband, and myself to look like our best, happiest, and most fashionable selves, I've learned that finding the perfect outfits — the ones that don't look too matchy-matchy (seriously, don't even think about pulling out the jeans and white button-down shirts) but also don't look like you're a random group of strangers who happen to be posing together — takes some time and skill.

Keep reading to see what I've come up with throughout the years, and take the guesswork out of getting your own family dressed for this year's holiday photo shoot.

01
Casual and Comfortable Is Cool
Jenny Modesitt

Casual and Comfortable Is Cool

The best photos don't necessarily come when you all dress up in your holiday best. Instead, consider a more casual approach. But that doesn't mean you should put everyone in khakis and a white shirt. Make sure at least one member of your family is a bit jazzed up (my daughter did the heavy style lifting here) and that you're not all wearing outfits that are light on top, dark on bottom, for visual interest. Also, remember that a cool pair of shoes can go a long way toward sprucing up an otherwise plain outfit.

02
Blue Works For Everyone
Jenny Modesitt

Blue Works For Everyone

I often find myself returning to blue as a color scheme because it works for everyone and is incredibly easy to find already stocked in our closets. For this shoot, I did pick up some coordinating pieces for my kids (a bandana-print dress for my daughter, and a pair of patchwork bandana-print shorts for my son) from Crewcuts, and then I worked my outfit and my husband's around them, no shopping required.

03
Keep It Neutral But Not Boring
Jenny Modesitt

Keep It Neutral But Not Boring

If you're taking photos outside in nature, keeping your outfits simple and neutral-toned is probably your best bet. Too much color and pattern can conflict with the surroundings. But neutral doesn't have to mean boring. Small patterns, like my son's Tea Collection shirt, will read like a more interesting solid in pictures, and my daughter's striped linen Tea Collection dress added some interest to the color scheme. As a general rule, I'll put my kids in wilder outfits than my husband and I because, let's face it, they're really the stars.

04
Don't Shy Away From Color and Pattern
Maria Ponce

Don't Shy Away From Color and Pattern

Color and pattern can be awesome in a photo as long as not everyone is wearing competing styles and shades. For this photo, I found a dress that my postbaby body felt comfortable in, and then I planned my family's outfits to work with it. Remember: if mama's not happy with how she looks in a photo, it's a failure — no matter how cute everyone else looks — so prioritize your own look.

05
Think Black, White, and Gray
Maria Ponce

Think Black, White, and Gray

If finding coordinating colors and patterns is out of your comfort zone, there's no shame in sticking to the basics: black, white, and gray. Again, just mix up who's wearing dark and light shades on top and bottom so your photos have depth and visual interest. Black-and-white schemes work especially well if your shoot is taking place in an urban area or photo studio.

06
Plan Ahead, and Don't Forget Accessories
Maria Ponce

Plan Ahead, and Don't Forget Accessories

If you're going for an eclectic but coordinated look, be sure you're not throwing it together at the last minute. Lay out outfit options on the floor or on your bed to see what works together visually (you might be surprised). Then, once you've settled on favorites, have your family members try them on in advance to make sure everything fits and — if you have a picky dresser, like me — feels good enough to wear for at least an hour or two. Also, don't forget accessories. Shoes, hair bows, cool tights, and even a purple popsicle can add a sense of playfulness to your photos.

07
Go Bold

Go Bold

The holidays are all about sparkles and shine, and while a shoot in formal wear might not work for your family (it certainly doesn't for mine), there's no reason you can't sneak in some glam in a less fancy way. For this year's photo shoot, I couldn't resist wearing this fun, gold satin skirt, which looked even cooler paired with my son's mustard jeans and my daughter's gold-embellished dress.