H&M's Supermodel Campaign Is the Hottest Thing We've Seen All Week

H&M

We're really only used to seeing this kind of supermodel lineup at the Victoria's Secret Fashion Show, but for its Summer campaign, H&M enlisted top models Joan Smalls, Natasha Poly, Doutzen Kroes, and Adriana Lima to bring the looks to life. The results are undeniably sexy — just a sneak peek will tell you that much. In fact, it's all the convincing we need to start shopping the label's floaty bohemian prints, breezy cover-ups, and paisley bikinis. So, while we wait for the rest of the campaign to hit — and the launch of H&M's complete Summer collection — we're passing the time by drafting our wish list (and practicing our strut). Scroll to get a glimpse of what's to come.