H&M's Supermodel Campaign Is the Hottest Thing We've Seen All Week
We're really only used to seeing this kind of supermodel lineup at the Victoria's Secret Fashion Show, but for its Summer campaign, H&M enlisted top models Joan Smalls, Natasha Poly, Doutzen Kroes, and Adriana Lima to bring the looks to life. The results are undeniably sexy — just a sneak peek will tell you that much. In fact, it's all the convincing we need to start shopping the label's floaty bohemian prints, breezy cover-ups, and paisley bikinis. So, while we wait for the rest of the campaign to hit — and the launch of H&M's complete Summer collection — we're passing the time by drafting our wish list (and practicing our strut). Scroll to get a glimpse of what's to come.