POPSUGAR: Why did you select your item to reissue exclusively for this?
Eddie Borgo: This was one of the first bracelets that I created after launching my brand. The design is inspired by a 13-story geometric abstract painted on the side of a pre-war loft building on West 3rd Street between Mercer and Broadway.
PS: Why do you think it's a must have? What makes it iconic?
EB: This piece is truly emblematic of the history, art, and architecture that surrounds and inspires us in New York. [It's also] very representative of the geometric, sculptural shapes and lines that are constant themes in my work.
PS: Any other standout info about this piece shoppers should know?
EB: The Fall 2010 collection, when this bracelet was shown, was the first time we used hand-set pavé crystal techniques!
PS: What excited you about working with us on the fifth anniversary campaign?
EB: As a brand, we celebrated our fifth anniversary in early 2014, and both Net-a-Porter.com and The Outnet have greatly contributed to our continued success. This was a great opportunity to look through our archives to locate the perfect piece for the campaign.
Eddie Borgo Silver-Plated Crystal Pavé Bracelet ($285)