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Pnina Tornai From Say Yes to the Dress Interview

How Pnina Tornai Made Sexy Wedding Dresses a Thing (Hint: It Wasn't Easy)

Pnina Tornai From Say Yes to the Dress Interview

For a generation of young millenials and Gen Zers, TLC's Say Yes to the Dress was the ultimate sick-day binge-watch. Through the reality show's 11-year run, wedding gown styles came and went, but there was one constant: just about everyone wanted a Pnina.

Those would be the dresses designed by Pnina Tornai, an Israeli fashion designer known for pieces that are daring in all the right ways. Your typical Pnina gown is bedazzled, embroidered, and has a corset. (Sometimes a feather — or 40 — enters the equation.) They can be see-through and are often strapless. In short, this is not the demure, bateau-necked dress of, say, Meghan Markle.

Though Tornai is now ubiquitous with Kleinfeld Bridal (where SYTTD is filmed) and one of the institution's bestselling designers, it wasn't always easy. As Tornai told POPSUGAR, "When I first came to New York 13 years ago, the people at Kleinfeld's took one look at my designs and said they could never sell anything that sexy in the United States."

Keep reading to see how Tornai's unabashedly feminine designs changed society's idea of what a wedding dress can be.

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