Showpo Color-Changing Dress
It Turns Out That Viral Color Changing Dress Isn't Real (Yet)
Update: While we wanted so badly to believe that Showpo's color changing dress was the real deal, the company took to Facebook to reveal the truth that it wasn't. In reality, the viral video — which featured a white dress that changed color with a click of a button — was made in partnership with Samsung and Questacon to "encourage young Australians to set themselves up for success" and "study STEM subjects." Read Showpo's post and check out the now-updated video that had us all fooled.
Original Post:
First there was #TheDress. Then there was #TheShoe. Then someone even tried to make #TheBag happen. The world can't seem to get enough of these mysterious color-changing designs, but the latest one on a mission to break the internet doesn't include any mind games. The viral Showpo number truly does switch to different shades with the click of a button, thanks — according to Finder.com.au — to help of a "special fabric that can reflect different light frequencies."
In a video showing what this dress can do, a model stands on set in a white fit-and-flare dress. Then, someone named Adam breaks out an iPad, clicks around on a color wheel, and — BAM! — the model's now wearing pink. Then blue. And everyone, naturally, is freaking out.
Scroll through to see the next big thing for fashion technology, then cross your fingers and hope we can shop it soon. We can already see our fashion dilemmas fading away.
VIRAL PRANK | THE COLOUR-CHANGING DRESS!
