H&M's New Collection Celebrates Visibility and Empowerment For the Black Skater Community

As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

The latest H&M drop is a cool mix of skate and surf-inspired staples devoted to celebrating the mission of Black Girls Skate. The non-profit works to create equity, safety, and visibility for skaters who identify as women and/or non-binary, Black, African, or of color, and the beautiful campaign serves to uplift that community.

Inside, you'll find Black Girls Skate's Emily Williams, Jhanaiya Smith-Butler starring in the campaign alongside Camryn Silva, as they show off the summer-perfect lineup — think high-waist athletic-inspired shorts, tie-dye tanks, sweatshirts, and zip-up swim, all crafted with a hearty helping of nostalgia. It's an homage to the lifestyle of skaters and surfers, as well as a reminder about the importance of personal style and how fashion can make us feel. As Camryn Silva revealed in an interview about the collection with H&M Magazine, "Fashion always seemed out of reach to me because of how I used to struggle with my identity growing up. It was always something that upset me up until recently when I stopped caring what people thought." In providing a space to celebrate Black Girls Skate, the collection is also offering up the reminder to all of us to embrace our authentic selves, in fashion and otherwise — and we're here for that message.

Read on to see the campaign in full, then shop your favorite pieces.