Did We Just Find Your New Favorite Jeans?

PS: Where do you see the line moving next? What will the coming months and years hold?

JC: In terms of design, we are building on a timeless foundation of basics from our initial season. We're already expanding into different product categories — adding dresses for Summer and tailored outwear and trousers for Fall.

MW: Right now, we're focusing on one channel, and that's online — but we do see the opportunity and importance of a physical presence. We've learned from Bonobos and plan to take a page from their book in focusing on digital first.